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| 30 tonnes of discarded clothing on display in NY. Source |
It is useful to apply what we have learnt so far to a real life scenario. A particularly relevant topic to pursue is ‘fast’ fashion; as it is a phenomenon most of us have been swept up in, save from a saintly few. Fast fashion is a contemporary term referring to fashion that has been produced quickly and cheaply, and at low cost for the consumer. A 'mind-spinningly supersonic' supply chain now allows fast fashion giants like Zara to transform an intangible design on paper to the hands of the consumer in a mere week.
This transformation of traditional consumption cycles sees Americans now consuming to the tune of $400 billion.
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| Data Source: U.S. Bureau of Economic Analysis, 2017 |
Little attention is paid, however, to the hands
and environments that fill their horn of plenty. In preparation for the next
post, take a look at this quick video!
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